British Cycling Legend Sir Mark Cavendish Named Aston Martin’s First High-Performance Ambassador

British cycling legend and the all-time Tour de France stage wins record holder Sir Mark Cavendish has taken delivery of a new Aston Martin DBX707, marking the start of his role as the luxury automaker’s first-ever Global High-Performance Ambassador.

Embodying Aston Martin’s intensity on the road and track, Sir Mark’s appointment continues to champion a high-performance culture at Aston Martin and shine a spotlight on its class-leading performance cars through unique creative collaborations. This new role expands the ultra-luxury performance brand’s presence in international sport, including its participation at the pinnacle of motorsport, Formula 1^®.

Known globally as the ‘Manx Missile’ for his unparalleled speed on two wheels and his insatiable thirst for success, Cavendish wasted no time in taking the ultra-luxury performance SUV for a drive around the famed roads of the Isle of Man, where he was born and still has a home.

An Olympic medalist and former Road Race World Champion, Cavendish has represented Britain for over two decades and is celebrated for his extraordinary career, highlighted by a record-breaking 35-stage win at the Tour de France, more than any other rider in history.

His dominance extends to the track, where he has claimed gold in the Madison and Scratch Race disciplines. Widely regarded as one of the greatest road sprinters of all time, Cavendish’s deep understanding of high performance makes him a true one-of-a-kind and will play a key role for Aston Martin.

This new position will enable Aston Martin to tap into Cavendish’s knowledge to continue building on the brand’s high-performance culture. It will also bring insight from high-performance competition into the brand’s product and marketing plans and represent the company at selected events.

Mark Cavendish reflected on his new role: “I’m excited to get stuck into this new role with Aston Martin. I’ve long admired the brand’s dedication to pushing boundaries, and now, to be part of that drive for peak performance is a unique privilege. For a car enthusiast like me, it is a boyhood dream come true to represent the iconic Aston Martin wings. Together, I believe we can achieve something truly remarkable.

“I’ve been thoroughly enjoying the DBX707. It’s an absolute beast, easily handling the Isle of Man’s twists and turns. They’ve even fitted it with a bike rack for me!”

With a top speed of 194mph, the blistering DBX707 is a fitting match for Cavendish, who drove the car for the first time on the famed roads of the Isle of Man, synonymous with two-wheel speed. Cavendish’s DBX707 is elegantly finished in Photon Lime, reflecting Aston Martin’s racing heritage and Sir Mark’s connection to green as a two-time Tour de France green jersey winner.

Cavendish is getting used to being known as ‘Sir Mark’ after being knighted in the King’s birthday honours for his athletic achievements and charitable work earlier this year.

Marco Mattiacci, Global Chief Brand and Commercial Officer, Aston Martin, said: “We are thrilled to welcome Mark to the Aston Martin family. Our recent refresh of our core models has demonstrated that Aston Martin is the best in class regarding power, performance, and ultra-luxury.

“Mark embodies our philosophy of being performance-oriented, and this new ambassadorial role adds to our existing avenues of communicating our brand’s peak performance credentials, including involvement in Formula 1^® and creating the ultimate hypercar, Aston Martin Valkyrie.

“It’s exciting to see Mark explore the power and dynamics of DBX707 on the Isle of Man’s legendary roads.”