Automobili Pininfarina Expands Its Network to Saudi Arabia, With Nine Motors Appointed as Its Exclusive Retail Partner in the Kingdom

Automobili Pininfarina has appointed Nine Motors as its official retail partner in Saudi Arabia, further expanding its presence in the GCC. A subsidiary of The Leading Holding Co. (TLHC), Nine Motors will be responsible for the sales and service of Automobili Pininfarina’s award-winning Battista. The pure-electric hyper GT is visiting the region in November for clients to experience first-hand.

Saudi Arabia is one of the most critical markets in Automobili Pininfarina’s retailer network strategy. It is a country fast adopting a sustainable future thanks to its Vision 2030 strategy implemented by the Kingdom’s leadership.

With the appointment of Nine Motors, Automobili Pininfarina is setting the foundations for further charges in the region, where dedicated brand representatives will provide exceptional personal service and attention to detail for the Italian marque’s discerning clientele.

Per Svantesson, Chief Executive Officer of Automobili Pininfarina, said: “The expansion of our retail partner network in Saudi Arabia is a significant milestone for the Automobili Pininfarina brand. Battista sets a new benchmark for the desirability and performance offered by an electric car. With our new partner location in Saudi Arabia, we have established a vital brand presence between the GCC and the Kingdom for pioneering EV clients in the region.

 “I am excited to provide the opportunity to experience the future of pure Italian luxury in the shape of the world’s most exciting new electric car. With deliveries of the incredible Battista hyper GT worldwide now underway, we are ready to bring the joy of owning Battista to new clients in the Middle East.”

Automobili Pininfarina now has two retail partners across the GCC as it builds upon a highly successful previous year for the brand. In the summer of 2021, the ultra-exclusive Battista Anniversario made its physical world premiere during the famous Monterey Car Week.

All five examples of the pinnacle model in the Battista portfolio were sold during the event, underscoring a successful programme of events for the company. Following this year’s event, the first cars crafted for clients in North America were delivered to their new owners, marking another significant milestone.

Sabah Bin Abdullah Al Kraidees, CEO of Nine Motors, said, “We are delighted to take on this role as the official retail partner of Automobili Pininfarina in Saudi Arabia. The Kingdom is forging a more sustainable future, guided by our Vision 2030 strategy. So, the arrival of the Battista comes at a significant time in the country’s history. With almost two decades of automotive experience in the Kingdom, we are looking forward to making history with the luxury Italian automaker. We are confident we can create a successful future for the Saudi Arabian brand. We are excited to welcome our customers to see the Battista up close and personal at our Mega 3S Customer Experience Centre in Riyadh and Jeddah.”

Each pure-electric Battista hyper GT – the most potent Italian car ever made – is crafted over more than 1,250 hours per piece in Cambiano, northern Italy. Producing 1,900 PS and 2,340 Nm of torque, no more than 150 examples of the Battista will be commissioned and handcrafted for customers worldwide. With 128 million interior combinations, the new hyper GT promises new levels of bespoke tailoring. Nine Motors will assist clients as they personalise the Battista to suit their tastes.

Battista clients are not only supported by Automobili Pininfarina’s growing global retailer network but also by the pure-electric hyper GT’s advanced connected infotainment systems, which include Over-The-Air software updates anywhere in the world.

In addition, Automobili Pininfarina’s very own ‘flying doctor’ is on-hand worldwide to provide in-person technical support and knowledge – should it be required – delivering the personal service and effortless luxury clients expect.

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